I'm Jesús Terrada, a creative director based in Madrid.
I started as an illustrator and never really stopped. The canvas just got bigger. I spent four years as a creative strategist at Magnific AI, close enough to the tools to learn they're only as good as the idea behind them. Today I'm a creative director at Wonder Studios, working across film, music videos, advertising and everything in between.
As a brand strategist, I start with who a brand is before deciding how it looks.
I'm also creative director for the band Delasrosas, and I've worked with brands like Pringa Studio, Adidas, the BBC and the NFL, among others.
Good work, to me, is part intuition, part obsession, and part knowing which tools to reach for.